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FCA DIGITAL PROGRAM BENEFITS

Leads and Brand Site Integration
  • Dealers receive leads from the FCA Canada brand sites, including Chrysler.ca, Dodge.ca, Jeep.ca, RamTruck.ca, FiatCanada.com, and AlfaRomeo.ca
  • Dealers receive FCA Event Leads
  • Dealer’s website is listed on the “Find a Dealer” tool on the brand sites. Additionally, links directly into the dealer’s inventory listing pages are provided
  • Links directly to the dealer’s VIN-specific vehicle details page from the Search New Inventory tool on the brand sites are provided
  • Syndicate inventory photos, comments and pricing directly to the FCA Canada brand sites
Data Integrations
  • Integration with FCA’s incentive feed ensures fast and accurate availability on dealer websites
  • Dealers receive an automatic inventory feed which includes new and in-transit vehicles. VINs with open safety campaigns are automatically removed
  • Consolidated billing of all FCA Digital providers through the dealer’s parts statement
  • Branded window stickers, including syndicated VIN pricing on FCA Canada brand websites
Products, Services and Measurement
  • Thorough vetting of all program vendors to ensure dealers receive the best products and services in the marketplace
  • Dealers may purchase products and services offered through the FCA Digital program at discounted rates
  • Access to the Insight analytics platform, which highlights the most important website, leads, advertising, reputation and showroom activity metrics
  • FCA has invested in additional resources to provide dealers with in-depth analytics to improve media best practices and conversions on the dealer sites
Marketing and Advertising Support
  • Dealers receive exclusive FCA Digital promotional pages and marketing that support key retail events (i.e., Ram Truck Month, Spring Sales Event, etc.)
  • National and DAA level sales campaign creative is provided through program websites and through program partners
  • Select dealers enrolled in the FCA Digital program may be selected to participate in FCA funded campaigns and promotions
Digital Co-op Support
  • New Vehicle Digital Advertising done through the FCA Digital Advertising certified vendors is eligible for Digital Co-op support
Program Support
  • Program support is available through FCA Digital VIP Support for ALL program-related questions
  • Access to Business Center based FCA Digital field staff
  • In person Digital Workshops and Educational events
  • Complimentary concierge service is provided by FCA for all dealers. This service reaches out to customers to assist dealers with setting an appointment at the dealership. Dealers can opt-out of this service by calling the FCA Digital VIP Support Team.
  • Complimentary URL registration is provided for all program sites





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